Score Profits with Big Al’s

Serving quick-to-prepare, tasty and filling hot snacks is a simple way to boost sales during televised football matches.

The Big Al’s range includes flame-cooked burgers and mesquite chicken wings which are ideal for serving before, during and after televised sporting events.

“Sporting events present a massive opportunity for outlets to boost sales, and getting your food offering right is essential for making the most of the occasion,” says UK Foodservice Manager Ed Robinson.

“When customers watch sports matches they’re looking for filling, tasty snacks which are easy to eat so they don’t cause too much distraction from the action on-screen.”

Chicken wings present a simple solution. Big Al’s’ mesquite chicken wings are endlessly popular with customers, thanks to their mesquite glaze which gives a sweet and smoky flavour.

Big Al’s chicken wings are frozen, which reduces waste, and as they are pre-cooked any food safety worries are removed. The range only requires a freezer and a microwave or combi oven to store and prepare and can be cooked from frozen to order in just a few minutes, making them ideal for outlets with limited time, staff and equipment.

“A bucket, basket or platter of chicken wings presents the ideal sharing snack for customers to enjoy while they watch the match,” says Ed. “They can be quickly prepared to order, can be cooked in high volumes where required, and generate very little washing up which is ideal for times of high footfall.”

Burgers are ideal for serving before and after the match to keep customers in your establishment for longer.

“Burgers are ideal for crowded match days as they can easily eaten whilst standing up during busy times,” says Ed. “Big Al’s burgers, which are pre-cooked over an open flame guaranteeing a delicious taste every time, can be heated up in an oven for larger volumes or prepared in a microwave for smaller gatherings.

“The high quality result and delicious flame-cooked taste of the Big Al’s range will keep customers coming back time and time again.”

Top Match Tips

• Consider offering special food deals at specific times before the match to entice customers in early

• After the match, have a tray of burgers ready to offer round to customers – the smell of a delicious burger will be difficult to resist!

• Serve Big Al’s burgers in burger wrap or takeaway boxes to reduce washing-up.

• Allow customers to pre-order burgers for half-time

• Serve baskets of chicken wings as a sharing snack

The range is backed by menus and tent cards. For more information on the range please call 01772 688 300.