Boost Food Sales during Pub Events

With Rugby League’s World Cup approaching, pubs and bars can boost their food sales by offering easy-to-prepare bar snacks.Big Al's Flame Cooked

[intro]“The key to maximising food sales during matches is to stock filling, quick-to-prepare snacks which can be eaten easily whilst standing up in a crowded area,” says Kepak Foodservice’s National Account Manager Ed Robinson.[/intro]

“Big Al’s Foodservice’s pre-cooked beef burgers are the perfect example. Requiring only a freezer and a microwave to store and prepare, the burgers deliver a consistently tasty, genuine flame cooked taste.”

The Big Al’s range is the ideal solution for when quick, extra food sales are needed. The products are frozen, which reduces waste, and they can be microwaved from frozen in under two minutes, meaning hungry sports fans are not kept waiting for long.

[intro]“Serving Big Al’s after matches is the ideal way to maximise the length of time that customers will stay in a pub or bar. Plus, whilst they’re eating, they’re also spending more on drinks helping to boost food and drink profits,” concludes Ed.[/intro]

Top match tips

  • Simplify your food offering during matches to make serving time quicker. A simple burger, for example, is an ideal stand-alone snack which can be prepared quickly and needs no accompaniment.


  • Offer customers the chance to pre-order burgers or other snacks for half-time. This simple step will increase the quantity of food sold and enable you to serve snacks quickly leading to increased customer satisfaction.


  • Offering the same pre-order option for full-time will generate additional wet sales, as customers are more likely to remain in the pub for longer after the match finishes.


  • Create beer and burger offers – the perfect rugby combination.


[intro]Offering pre-cooked snacks such as Big Al’s burgers provides peace of mind when preparing and a consistent taste, as well as a healthy profit margin.[/intro]

The Big Al’s range is backed by posters, menus and price cards enabling venues to set their own prices. For more information on the range please call 01772 688 300.